Case Study : Alligator Automation India Pvt.Ltd
EXECUTIVE SUMMARY:
This case study highlights the inspiring journey of Alligator Automation India Pvt. Ltd., a company founded by two passionate engineers, Srinivas and Krunal, who turned their college dreams into an industry leader in automation and robotics. Starting with a modest investment of ₹1.2 lakhs, the company has grown into a global player with a reputation for innovation in end-of-line packaging solutions. Through continuous improvement, strategic training programs, and a focus on teamwork, Alligator Automation has established itself as a pioneer in the automation industry.
INTRODUCTION
In their second year of engineering, two best friends, Srinivas and Krunal, created a groundbreaking amphibian robot named Alligator. Their passion for robotics and automation earned them 43 awards and recognition from three IITs and four NITs during their college years. This passion laid the foundation for Alligator Automation India Pvt. Ltd., a company specialising in innovative end-of-line packaging solutions.
The company’s core philosophy, "First Time Right," ensures 99% perfection, supported by a culture of positivity, systematic processes, and the belief that teamwork outshines individual accomplishments.
FOUNDING PRINCIPLES
Starting with limited resources and overcoming the fear of failure, Srinivas and Krunal adhered to a philosophy of consistent progress. They focused on setting processes systematically from the outset, seeing business through a disciplined lens.
Usp and Key Innovations
Alligator Automation specialises in providing automation solutions for:
Tyre Industry:
Conveyor sorting systems.
Beverage Industry:
Bottle stacking and bottling plants.
Food Industry:
Sorting machines ensuring
hygiene and quality.
Bag Packaging Machines:
Packing 1000 bags/hour, aiming to
scale to 2000 bags/hour.
These innovations have positioned the company as a go-to provider for packaging and automation needs.
GLOBAL REACH AND WORKFORCE
Today, Alligator Automation boasts:
- 100+ employees, including 150+ engineers from across India.
- An average employee age of 27-28 years, fostering a youthful and dynamic work environment.
- Solutions are supplied to 15 countries, including the US, Canada, Thailand, and Egypt.
CHALLENGES AND TRANSFORMATION
Plateauing Growth
Despite its initial success, the company faced a period of stagnation. Recognising the need for change, Srinivas and Krunal took proactive steps:
- Vision Setting: They attended the Burning Desire program, which helped them redefine their company’s goals and vision.
- Strategic Alignment: Over the course of a year, they restructured their strategy to align with their new goals.
- Training Programs: Partnering with The School of Inspirational Leadership (SIL), they provided their team with training on:
- People management.
- Behavioural skills.
- Process Optimisation.
- Sales, distribution, and marketing strategies.
RESULT AND IMPACT
Culture and Teamwork
The training programs fostered a culture of collaboration, where team success is celebrated over individual achievements. This has strengthened the company’s internal cohesion and enhanced cross-departmental synergy.
Global Vision
- Future Revenue Goals: Alligator Automation envisions achieving ₹500 Cr in revenue within 10 years, with ₹100 Cr projected from the US market.
- Technical Benchmark: The company is striving to set new engineering standards, aiming to achieve 1500-2000 bag packs per hour.
Employee Retention
With a 1% attrition rate, the company’s emphasis on employee satisfaction has cultivated a loyal and dedicated workforce.
MESSAGE TO YOUNG ENTREPRENEURS
The founders of Alligator Automation share the following advice:
- Prioritize Leadership: Leadership is the cornerstone of any successful venture.
- Be a Lifelong Learner: Embrace continuous learning to adapt to industry changes.
- Stay Positive: A positive mindset paves the way for overcoming challenges.
- Trust the Process: Success will follow when you focus on consistent, disciplined efforts.
CONCLUSION
Alligator Automation India Pvt. Ltd. stands as a testament to the power of passion, innovation, and teamwork. From a college project to a globally recognised brand, Srinivas and Krunal’s journey embodies the spirit of perseverance and adaptability. By prioritising systematic processes, fostering a collaborative culture, and investing in their people, the company has positioned itself for sustained growth and global success.
With its ambitious goals and a strong foundation, Alligator Automation continues to inspire young entrepreneurs and sets a benchmark for excellence in the field of automation.
SIL specializes in consulting, coaching, training,
and outsourcing to drive business excellence.
